Maxwell-Briscoe Automobile Company Showroom
About this property
The Maxwell-Briscoe Automobile Company Showroom is a historic automobile showroom located at 1737 S. Michigan Avenue in Chicago's Motor Row District. The showroom was built in 1909 for the Maxwell-Briscoe Motor Company, which was founded in 1904 by Jonathan D. Maxwell and Benjamin Briscoe. William Ernest Walker, a Chicago architect who specialized in large-scale commercial buildings, designed the showroom. The four-story building is divided by brick piers; the ground floor features large plate-glass windows designed to showcase the company's automobiles, while the upper floors feature banks of double-hung and triple-hung windows between the piers. The building uses terra cotta extensively for decoration; a terra cotta stringcourse encircles the building above the first floor, terra cotta pediments and sills frame the window banks, and a terra cotta frieze runs below the roof line. Maxwell and Briscoe used the building as a showroom until 1915; it is one of the oldest surviving auto showrooms on Motor Row. The showroom was added to the National Register of Historic Places on November 18, 2002.
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Property data from the National Register of Historic Places, National Park Service (public domain).
Description adapted from Wikipedia under the Creative Commons Attribution-ShareAlike 4.0 International License.
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Questions about this property
When was Maxwell-Briscoe Automobile Company Showroom listed on the National Register?
Maxwell-Briscoe Automobile Company Showroom was listed on the National Register of Historic Places on November 18, 2002.
What type of historic resource is Maxwell-Briscoe Automobile Company Showroom?
Maxwell-Briscoe Automobile Company Showroom is classified as a building in the National Register of Historic Places.
What is the period of significance for Maxwell-Briscoe Automobile Company Showroom?
The period of significance for Maxwell-Briscoe Automobile Company Showroom is recorded as the industrial era.
Can I research the history near Maxwell-Briscoe Automobile Company Showroom?
Yes. Aubrey Research reports search National Register listings, battlefield records, land patents, and other primary historical sources within any radius of a US address. A report for an address near Maxwell-Briscoe Automobile Company Showroom will include this listing and all other historical records in the area.
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