National Register of Historic Places

Peacock Brewery

Rockford, Winnebago County, Illinois
Listed
November 22, 2011
Type
Building
Period
Industrial
Ref No.
11000851

About this property

Peacock Brewery, also known at times as the Rockford Brewing Company and the Rock River Brewing Company, is a historic pair of buildings on the east side of the Rock River in Rockford, Illinois, United States. It was Rockford's largest brewery for almost seventy years. British immigrant Jonathan Peacock moved to Rockford, Illinois in 1849. Peacock had learned the brewing trade in England before working in Chicago's Lill & Diversey brewery. He purchased a house on Madison Street and began to brew beer in the back. Peacock ground malt in a coffee mill, brewed it in a wash boilers, and delivered his product to customers via wheelbarrow. With the connection of the Galena and Chicago Union Railroad to Rockford in 1852, Peacock was ready to serve the droves of immigrants that followed. By 1857, Peacock's operation had grown to a point where he could no longer simply brew out of the back of his home. He built a new brewhouse next door to meet demand. In the summer of 1894, a fire ravaged the brewhouse. Peacock immediately rebuilt, but died two years later. His sons, Frank and Edward, inherited the business. Under their leadership, the brewery produced over 20,000 barrels of beer per year. The most popular beer was Nikolob. Both sons died of tuberculosis in 1899, and the brewery was sold to Croatian immigrant John V. Petritz. John Petritz had moved out west to Montana in the 1880s and made a fortune in liquor production and distribution. After he decided to move back east, he decided to purchase a large brewery. With the Peacock Brewery under his ownership, he hired St. Louis architects Widmann, Walsh & Boisscher to design a large, modern brewhouse. Replacing the older brewhouse, the $100,000 brewhouse had state-of-the-art technology and advanced production to 75,000 barrels a year. Petritz renamed the company the Rockford Brewing Company. He purchased a bottling company in 1900, replacing it with a newer building in 1902. Petritz struggled to keep up with new liquor license and tax laws in the early 20th century. By 1916, he had accrued 270 violations and faced fines exceeding $2,000. In 1917, Winnebago County passed a law enforcing prohibition. Petritz ignored the law and continued to produce beer at his brewhouse. John V. Petritz, his son Frank, and manager Earl Blewfeld were arrested that year for the violations. Judge of the United States District Court for the Northern District of Illinois Kenesaw Mountain Landis oversaw the trial, which became a local media sensation. Petritz was forced to pay a combined $15,000 to the city and county in a settlement for 1,250 violations of liquor laws. The license for the Rockford Brewing Company expired in 1918 and was not renewed.

Location

200 Prairie & 500 N. Madison Sts.
Rockford, Winnebago County, Illinois
42.27519, -89.08719

Categories

ARCHITECTUREINDUSTRY
National Register nomination ›
Sources

Property data from the National Register of Historic Places, National Park Service (public domain).

Description adapted from Wikipedia under the Creative Commons Attribution-ShareAlike 4.0 International License.

Unlimited access

Everything a full report reveals about Peacock Brewery

This page lists Peacock Brewery. A full Aubrey report for an address near it pulls together this listing alongside battlefield records, land patents, and every other historical record within a chosen radius:

Overview
An interactive map of the location with historic sites, battles and Native heritage plotted, and its full story era by era.
The Land
The historic sites and place names around the location, and how this land was settled and used.
Geology
The bedrock beneath the site, its age and rock type, reaching back millions of years.
LiDAR Terrain
Laser-scanned terrain that reveals earthworks and old features hidden in the landscape.
Conflict & War
The battles, raids and skirmishes fought near here, across every era of American conflict.
The Civil War
The Civil War on this ground, 1861 to 1865: who held it, and the battles, camps and regiments nearby.
The Soldiers
The men who marched from here in the Civil War, named and traced where the record allows.
Native Heritage
The Native nations who held this land, mapped across time from before European contact to today.
Settlement
Who claimed and held this ground, from Indigenous homelands through the colonial powers to the United States.
The Community
How the town grew, who came, and what kind of place it became, traced through the census record.
Rivers & Rail
The rivers, canals and railroads that connected this place between 1830 and 1911.
Notable People
The people born, buried or genuinely tied to this exact place, with their stories.
Historical Maps
Historic maps of the location layered over how it looks today.
Finds & Access
Museum objects tied to the area, and the laws on searching, collecting and access here.
Literature
The old books, county histories and archives that mention this place, quoted with their sources.
Spotlight
A deep dive into the most remarkable, lesser-known history of the place, traced back to the record.
Points of Interest
The most significant historic sites and landmarks near the location, and why they matter.
Timeline
The whole story of the location told era by era, from first peoples to the present day.
First month just $5.99, then $11.99 a month. Unlimited locations, cancel anytime.

Every location is different. Not every section appears for every place, only what the historical record actually holds turns up in a report.

Start your Peacock Brewery report
Or see a real report first

Nearby Historic Sites

Illinois National Guard Armory
Industrial
0.2 mi
Witwer House
Industrial
0.2 mi
Beattie Park Mound Group
Pre Contact
0.2 mi
Emerson-Keith House
Industrial
0.3 mi
Rockford Elk's Lodge #64
Industrial
0.3 mi

Nearby Battles

Stillman's Run May 14 1832
1832Early Republic
13.1 mi
Battle of Stillman's Run (Illinois)
1832Early Republic
13.3 mi
Black Hawk War — Battle of Stillman's Run
1832Early Republic
15.1 mi

Questions about this property

When was Peacock Brewery listed on the National Register?

Peacock Brewery was listed on the National Register of Historic Places on November 22, 2011.

What type of historic resource is Peacock Brewery?

Peacock Brewery is classified as a building in the National Register of Historic Places.

What is the period of significance for Peacock Brewery?

The period of significance for Peacock Brewery is recorded as the industrial era.

Can I research the history near Peacock Brewery?

Yes. Aubrey Research reports search National Register listings, battlefield records, land patents, and other primary historical sources within any radius of a US address. A report for an address near Peacock Brewery will include this listing and all other historical records in the area.

More in Winnebago County

Historic places, battles, and census history across Winnebago County.

Explore WinnebagoCounty ›

More historic places in Illinois

Browse all historic places in Illinois.

View Illinoishistoric sites ›

Conflict records

Explore 19,000+ military engagements across American history.

Browse US conflicts ›

Illinois history

Colonial settlement, territorial period, and statehood narrative.

Illinoishistory ›

Research the history near this site

An Aubrey US report for an address near Peacock Brewery will include this listing alongside battlefield records and other historical sources within your chosen radius.

Research your locationView a free sample report