National Register of Historic Places

Willard Building

Grand Rapids, Kent County, Michigan
Listed
January 14, 2013
Type
Building
Period
Industrial
Ref No.
12001172

About this property

The Willard Building, also known as the Peacock Building for the distinctive terra cotta decorative birds spaced at the top of the facades, is a retail building located at 150 East Fulton Street in Grand Rapids, Michigan. It was listed on the National Register of Historic Places in 2013. Dr. Willard M. Burleson began practicing medicine in Grand Rapids in 1899. He was joined by his brother, the practice grew, and he began specializing in the non-surgical treatment of "rectal disorders." In 1911, Burleson purchased an apartment building, the Wellington Flats, located at the present site of the Willard Building. He renamed it the Burleson Sanitarium and moved his practice into the building. At first, unused rooms were rented as hotel rooms, but by 1920 the practice had nine doctors and was using all the rooms. The practice moved out of the building in 1927. Burleson died the next year, and some of his partners went on the form the Ferguson Droste Ferguson Hospital while the Burleson Sanitarium continued to operate under the direction of Burleson's brother. In 1929, Burleson's estate demolished the former Wellington Flats and hired contractor Owen-Ames-Kimball, and their in-house architect, Benjamin W. Hertel, to construct a new single-story commercial building at the site. The building was completed and open for business in 1930. Among the first tenants were a Kroger grocery and bakery, an antique shop, and a florist. A series of other tenants filled the building through the Great Depression, into the 1950s, and on into the 21st century. The Willard Building is a single-story, tan brick, L-shaped, commercial building located on a street corner, having two main facades. The building mixes Classical Revival and Art Deco design elements. Multiple storefronts line both facades, separated by terra cotta piers decorated with urns, crests, and acanthus leaf designs. Across the top of the building is an undulating parapet with terra cotta trim. At the top of each pier is a distinctive multi colored terracotta peacock.

Location

150 E. Fulton St.
Grand Rapids, Kent County, Michigan
42.96280, -85.66446

Categories

ARCHITECTURE
National Register nomination ›
Sources

Property data from the National Register of Historic Places, National Park Service (public domain).

Description adapted from Wikipedia under the Creative Commons Attribution-ShareAlike 4.0 International License.

Unlimited access

Everything a full report reveals about Willard Building

This page lists Willard Building. A full Aubrey report for an address near it pulls together this listing alongside battlefield records, land patents, and every other historical record within a chosen radius:

Overview
An interactive map of the location with historic sites, battles and Native heritage plotted, and its full story era by era.
The Land
The historic sites and place names around the location, and how this land was settled and used.
Geology
The bedrock beneath the site, its age and rock type, reaching back millions of years.
LiDAR Terrain
Laser-scanned terrain that reveals earthworks and old features hidden in the landscape.
Conflict & War
The battles, raids and skirmishes fought near here, across every era of American conflict.
The Civil War
The Civil War on this ground, 1861 to 1865: who held it, and the battles, camps and regiments nearby.
The Soldiers
The men who marched from here in the Civil War, named and traced where the record allows.
Native Heritage
The Native nations who held this land, mapped across time from before European contact to today.
Settlement
Who claimed and held this ground, from Indigenous homelands through the colonial powers to the United States.
The Community
How the town grew, who came, and what kind of place it became, traced through the census record.
Rivers & Rail
The rivers, canals and railroads that connected this place between 1830 and 1911.
Notable People
The people born, buried or genuinely tied to this exact place, with their stories.
Historical Maps
Historic maps of the location layered over how it looks today.
Finds & Access
Museum objects tied to the area, and the laws on searching, collecting and access here.
Literature
The old books, county histories and archives that mention this place, quoted with their sources.
Spotlight
A deep dive into the most remarkable, lesser-known history of the place, traced back to the record.
Points of Interest
The most significant historic sites and landmarks near the location, and why they matter.
Timeline
The whole story of the location told era by era, from first peoples to the present day.
First month just $5.99, then $11.99 a month. Unlimited locations, cancel anytime.

Every location is different. Not every section appears for every place, only what the historical record actually holds turns up in a report.

Start your Willard Building report
Or see a real report first

Nearby Historic Sites

St. Cecilia Society Building
Industrial
0.1 mi
Loraine Building
Industrial
0.1 mi
Medical Arts Building
Industrial
0.1 mi
Pike, Abram W., House
Industrial
0.1 mi
First (Park) Congregational Church
Industrial
0.1 mi

Questions about this property

When was Willard Building listed on the National Register?

Willard Building was listed on the National Register of Historic Places on January 14, 2013.

What type of historic resource is Willard Building?

Willard Building is classified as a building in the National Register of Historic Places.

What is the period of significance for Willard Building?

The period of significance for Willard Building is recorded as the industrial era.

Can I research the history near Willard Building?

Yes. Aubrey Research reports search National Register listings, battlefield records, land patents, and other primary historical sources within any radius of a US address. A report for an address near Willard Building will include this listing and all other historical records in the area.

More in Kent County

Historic places, battles, and census history across Kent County.

Explore KentCounty ›

More historic places in Michigan

Browse all historic places in Michigan.

View Michiganhistoric sites ›

Conflict records

Explore 19,000+ military engagements across American history.

Browse US conflicts ›

Michigan history

Colonial settlement, territorial period, and statehood narrative.

Michiganhistory ›

Research the history near this site

An Aubrey US report for an address near Willard Building will include this listing alongside battlefield records and other historical sources within your chosen radius.

Research your locationView a free sample report