Merchants Avenue Historic District

About this property

The Merchants Avenue Historic District in a residential neighborhood southeast of the downtown in Fort Atkinson, Wisconsin, composed of 33 mostly large homes on large lots within six city blocks around Merchants Avenue. It was placed on the United States National Register of Historic Places in 1986. Because of its proximity to the Main Street mercantile area, Merchants Avenue became a natural residential location for many businessmen and professionals. Home designs were influenced by the Gilded Age attitude toward architecture. This resulted in many different architectural styles used in the district, including Greek Revival, Italianate, Second Empire, Queen Anne and Spanish Colonial. The predominant building materials used were either the locally manufactured yellow brick or wood, framed into houses with clapboard walls and shingled roofs. These are some of the notable buildings in the district, listed in the general order built. The procession of architectural styles is similar to the rest of southern Wisconsin. The Dwight Foster house at 414 Foster Street is Fort Atkinson's oldest frame house. It was built in 1841 by Charles Rockwell and sold to Foster a few years later. The house has a simple gabled-ell form with Greek Revival style frieze and cornice returns. In the early years Foster used the house as an inn and post office. It was first built on Main Street, but later moved to its current site at the Hoard Museum. The lumber used was floated down the Rock River from Watertown. Wooden pegs are used throughout and it has cherry cellar stairs. The Peter Craig house at 513 Foster St. is a cottage built of cream brick in 1855. Its style is Gothic Revival, characterized by the steep roof, the delicate brackets, and symmetry. The Arthur R. Hoard House at 323 Merchants Ave is the most elaborate building in the district. It was built between 1853 and 1865 for George P. Marston as a 2-story Italianate house, then expanded and restyled as Queen Anne in 1898 by Hoard. The Joseph Winslow house at 109 S. Third St is a small, Second Empire-style house built in 1861 with a central front tower. The Hoard Historical Museum at 407 Merchants Avenue was built in 1864 for merchant Reuben White, a two-story brick house with Gothic Revival brackets under the eaves. A wing was added in 1875 and in 1906 Frank Hoard doubled the size of the building and renovated it with an Arts and Crafts motif. The Hoard family donated the building to the city in 1956 for use as a museum. Since then three major additions have been added, including the National Dairy Shrine in 1981. The M.H. Ganong house at 332 Merchants Ave is a fine 2-story cream brick Italianate home built 1871–73, with broad eaves, oculus windows, and other windows with carved hood molds. Ganong was a prominent merchant, ran a stagecoach line, and served as mayor and postmaster. In the 1930s Harriet Hoard Becker remodeled the house.

Location

Categories

Property data from the National Register of Historic Places, National Park Service (public domain).

Description adapted from Wikipedia under the Creative Commons Attribution-ShareAlike 4.0 International License.

More in Jefferson County

Historic places, battles, and census history across Jefferson County.

More historic places in Wisconsin

Browse all historic places in Wisconsin.

Conflict records

Explore 19,000+ military engagements across American history.

Wisconsin history

Colonial settlement, territorial period, and statehood narrative.